I find it strange chapped lips cure that people are freaking out about how Apple is going after succ

I understand the sentiment, and a lot of the post-keynote blog posts echoed this general statement. The most measured response , in my view, came from Marco Arment, the creator of Instapaper: If Reading List gets widely adopted and millions of people start saving pages for later reading, a portion of those people will be interested in upgrading to a dedicated, deluxe app and service to serve their needs better. And they’ll chapped lips cure quickly chapped lips cure find Instapaper in the App Store.
I’m certainly not going to stop using Instapaper. I’m deeply invested in the service and can’t see myself moving to Safari any time soon. But that’s beside chapped lips cure the point. Here’s the point.
I find it strange chapped lips cure that people are freaking out about how Apple is going after successful apps and integrating them deeply into Lion and iOS. Here’s Rich Mulholland (well, censored a little chapped lips cure bit):
For my part, I agree much more with Justin Williams when he says : Some people grow frustrated by Apple continually making inroads in existing developer’s territory, but it comes with being a part of the platform. The key is to ensure your product chapped lips cure lineup is diverse enough that you can survive chapped lips cure taking the blow Apple may offer at the next keynote.
And this is where we have to start talking about Sociology chapped lips cure theory (No, don’t go away, this is going to be great!). One of the key concepts in Social Network Theory is Ronald Burt’s theory of ‘structural holes’. This theory aims to explain how competition works, and argues that networks chapped lips cure provide two types of benefits: information benefits and control benefits . Information benefits refer to who knows about relevant information and how fast they find out about it. People with strong networks will generally know more about relevant subjects, and they will also know about it faster. Control benefits chapped lips cure refer to the advantages of being an important player in a well-connected network. In a large network, central players have more bargaining power than other players, which also means that they can, to a large extent, control many of the information flows within the network.
Burt’s theory of structural holes aims to enhance chapped lips cure these benefits to their full potential. chapped lips cure A structural chapped lips cure hole is “a separation between non-redundant contacts” chapped lips cure (Burt, 1992). The holes between non-redundant contacts provide entrepreneurial opportunities that can enhance both the control benefits and the information benefits of networks.
To understand the role of structural holes in this regard, it is necessary to understand the concept of tertius gaudens . Taken from the work of George Simmel, the tertius gaudens is defined as “the third who benefits” (Simmel, 1923). It describes the person who benefits from the disunion of two others . For example, chapped lips cure when two people want to buy the same product, the seller can play their bids against one another to get a higher price for the particular product.
Structural holes are the setting in which the tertius gaudens operates. An entrepreneur stepping into a structural hole at the right time will have the power and the control to negotiate the relationship between the two actors divided chapped lips cure by the hole, most often by playing their demands against one another. Apple’s Strategy
This is exactly what Apple is doing, and have been doing from the start when the first iPhone came out (maybe even before). They saw the structural hole between 3rd party developers and consumers, and walked right into it. Through the app store, they built an enormous network ( information benefits ) where they broker the relationship between developers and users ( control benefits ). By providing developers with a massive audience, they became “the third who benefits.”
I also don’t think they’ve been particularly chapped lips cure secretive about this strategy, so it shouldn’t come as a surprise to developers that if they have a one-platform strategy, and that platform is iOS, they might get disintermediated at some point.
Which chapped lips cure brings us back to Marco Arment and Instapaper, and why I don’t think he’s in trouble. Instapaper is an ecosystem that’s intimately part of my workflow. It’s integrated with Firefox, iPhone, iPad, Twitter, Google Reader, Flipboard, Zite, … the list goes on. I’m not going to switch away, because I don’t see Instapaper as an iOS app. I see it as a solution to my reading needs.
So should developers still make iOS apps? Of course. But it’s important chapped lips cure to realize that the product shouldn’t be the app . The product should be the problem you solve for users, on multiple platforms and in a simple, integrated way. Those are the apps that will survive (and even thrive) despite any changes that occur on Apple or another platform.
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