The spring provides an open funnel again. Every time there may be cases in and come off. And this i

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"Quality and value is what consumers expect from our products," thus begins Andre Convents of Procter & Gamble eDay 2008. Nor should it be like 300 million times a day, someone uses a product from you. The main products are the 24 billion dollar brands. These are the brands that do more than 1 billion per year and make up about 24 billion dollars! Pampers does this 7 billion. But how do you get this kind of products?
In the present time is going backwards. And why Procter & Gamble itself has imposed a goal that every week a new innovative product to come. And that product has 100,000 rosebud salve euros per week contribute to the result! rosebud salve The policy which underlies it is called "Design to Innovate".
But what is innovation? Research is the transformation of money into knowledge. And opposite innovation is the transformation of knowledge into money. And that's important if you want to grow.
What went wrong in the past? P & G had incredible factories to make the products, but also to innovate. This method of work costs a lot of money! In 2000, P & G decided to stop innovating. Equally In response, the market lost as the confidence and the price plummeted. And became the basis for 'Design to Innovate'.
The product that you make have to be irresistible in a certain way, but also have a certain 'value' for consumers. Just at this time the competition is about innovations increasing compared to the past. It takes more effort to come. With something new In addition, innovation rosebud salve is also subject to some kind of democracy. People can talk to each other more easily and cost effectively act. These are significant challenges that you have to go as a company.
The spring provides an open funnel again. Every time there may be cases in and come off. And this is not always easy. You are next to the ideas of others also depends on your own 'space' and 'opportunities'. And for that culture needs to change. Where the objectives for innovation are so high, it is necessary to look at external sources. What do others good products and / or technologies with which parties is great to work together. For this, 50% had to find external partnerships that you ensure that innovative products can be good. Put on the market A second challenge was to could get in touch. 1.5 million other developers 'How to connect' was thus very important!
A good example of that collaboration with others much I care costs in the NASA vs Burt Rutan's Spaceship. Burt Rutan made his spaceship with people from 'outside' and that it was close to 80% of the R & D costs.
Innovation is not only to create new products. You have three different ways of approach:. 1 What tools can you give to R & D in the product development cycle? 2. How can you create more value if you have the product already? 3. How can you build the brand through marketing and consumer Cocreation?
Ad1: Tools for R & D, P & G has 100 people around the world that 'around watching. Talking with universities, companies rosebud salve and other large developments of products follow closely. The findings are fed back to R & D is then examined the possibilities. P & G has a technology entrepreneur network set up. It allows them to keep in touch with the important people around the world who buy and watch how these are made. Participation rosebud salve in a network of chemists who are retired. Some routes are suddenly short time needed these people rosebud salve and they love it to then deploy. Their knowledge and experience
Ad 2: Creating more value P & G has given a boost to innovation, so as a company creates more value. By expanding a product with other product-related products. Royal is a good example. They had a Supervac cleaner. They had the product in a different area than was P & G. They have the product listed rosebud salve under the name Swiffer and have gone along with it. In a much larger area The lesson was that they separate the product no